Ryder, Rodney D.
Trademarks, advertising and brand protection : a manual for organisations and individuals managing intellectual property /
- Delhi : Macmillan India Ltd., 2006.
- xx, 392 pages : Illustrations;
Includes index.
On the legal protection of brands from copying, counterfeiting, and unfair competition.
1403930120
Trademarks - law and legislation - India.
Advertising - brand name products - India.
KNS 1160.5 / RYD