@book{607,
	author = {Govindarajan, Vijay. and Trimble, Chris.},
	title = {10 rules for strategic innovators :},
	publisher = {Harvard Business School Press,},
	year = {c2005.},
	address = {Boston, Mass. :},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/toc/ecip0513/2005014230.html}
}