Pati, Debashis. <br/><br/>
BRANDing :  concepts and process / 

 - Delhi :  Macmillan India Ltd.  c2002. 
 - xi, 212 pages ;  Illustrations. 
 - Macmillan business books .
<br/><br/> includes appendix. 
<br/><br/><label>ISBN: </label>0333937155 9780333937150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) - India.<br/>Brand choice - India.<br/>Customer relations - India.<br/>Brand choice.<br/>Branding (Marketing).<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HD 69   / PAT