TY  - BOOK
AU  - Pati,Debashis
TI  - BRANDing: concepts and process 
T2  - Macmillan business books
SN  - 0333937155
AV  - HD 69  PAT
PY  - 2002///
CY  - Delhi
PB  - Macmillan India Ltd.
KW  - Branding (Marketing) - India
KW  - Brand choice - India
KW  - Customer relations - India
KW  - Brand choice
KW  - Branding (Marketing)
KW  - Customer relations
N1  - includes appendix
ER  -