Marketing strategies for emerging markets / 

 - 1st ed. 
 - New Delhi :  Excel Books,  c2005. 
 - xii, 437 pages :  Illustrations ; 
<br/><br/>section A. Marketing strategies for emerging markets -- section B. Advertising and branding strategies in emerging markets -- section C. Consumer behaviour in emerging markets -- section D. Global strategies in emerging markets -- section E. Developmental marketing in emerging markets. 
<br/><br/> Papers presented at an international conference held at Calicut in December 2004. 
<br/><br/><label>ISBN: </label>8174464107 9788174464101 8174464115 9788174464118 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing – India – management - congresses.<br/>Marketing – management- congresses.<br/>Marketing - management.        
<br/><br/><label>LC Class. No.: </label>HF 5412.12  / MAR