00994cam a2200217Ma 4500020001500000020001800015020001500033020001800048050002000066245004800086250001200134260003800146300003800184505029100222520008600513650005300599650004200652650003600694700002600730700002000756  a8174464107  a9788174464101  a8174464115  a9788174464118  aHF 5412.12bMAR00aMarketing strategies for emerging markets /  a1st ed.  aNew Delhi :bExcel Books,cc2005.  axii, 437 pages :bIllustrations ;0 asection A. Marketing strategies for emerging markets -- section B. Advertising and branding strategies in emerging markets -- section C. Consumer behaviour in emerging markets -- section D. Global strategies in emerging markets -- section E. Developmental marketing in emerging markets.  aPapers presented at an international conference held at Calicut in December 2004. 0aMarketing – India – management - congresses. 0aMarketing – management- congresses. 7aMarketing - management.        1 aNargundkar, Rajendra,1 aPanda, Tapan K.