01038cam a2200241Ma 4500 0 0 0 GIMPA kcl GEN 2008-02-28 Purchase 0 HF 5412.12 MAR 53599 2021-09-03 2021-09-03 BK 616 616 8174464107 9788174464101 8174464115 9788174464118 HF 5412.12 MAR Marketing strategies for emerging markets / 1st ed. New Delhi : Excel Books, c2005. xii, 437 pages : Illustrations ; section A. Marketing strategies for emerging markets -- section B. Advertising and branding strategies in emerging markets -- section C. Consumer behaviour in emerging markets -- section D. Global strategies in emerging markets -- section E. Developmental marketing in emerging markets. Papers presented at an international conference held at Calicut in December 2004. Marketing – India – management - congresses. Marketing – management- congresses. Marketing - management. Nargundkar, Rajendra, Panda, Tapan K. BK