TY  - BOOK
AU  - Nargundkar,Rajendra
AU  - Panda,Tapan K.
TI  - Marketing strategies for emerging markets
SN  - 8174464107
AV  - HF 5412.12 MAR
PY  - 2005///
CY  - New Delhi
PB  - Excel Books
KW  - Marketing – India – management - congresses
KW  - Marketing – management- congresses
KW  - Marketing - management.
N1  - section A. Marketing strategies for emerging markets -- section B. Advertising and branding strategies in emerging markets -- section C. Consumer behaviour in emerging markets -- section D. Global strategies in emerging markets -- section E. Developmental marketing in emerging markets
N2  - Papers presented at an international conference held at Calicut in December 2004
ER  -