@book{619,
	author = {Arens, William F.},
	title = {Contemporary advertising /},
	publisher = {McGraw-Hill/Irwin, },
	year = {c2006.},
	address = {Boston, Mass. :},
	edition = {10th ed.},
	note = {Includes indexes.},
	url = {http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html}
}