Arens, William F. <br/><br/>
Contemporary advertising / 

 - 10th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,   c2006. 
 - xl, 614 pages :  Col. Illustrations ; 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0072964723 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5821  / ARE