00579cam a22001814a 4500 0 0 0 GIMPA kcl GEN 2013-06-12 Purchase 0 HF 5821 ARE 59670 2021-09-03 2021-09-03 BK 619 619 0072964723 (alk. paper) HF 5821 ARE Arens, William F. Contemporary advertising / 10th ed. Boston, Mass. : McGraw-Hill/Irwin, c2006. xl, 614 pages : Col. Illustrations ; Includes indexes. Advertising. http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html BK