Research methods for leisure and tourism : a practical guide /
- 3rd ed.
- Harlow, England : Prentice Hall/Financial Times c2006.
- xxiii, 421 pages : Illustrations ;
Includes index.
Introduction to research: what, why and who? -- Approaches to leisure and tourism research -- Starting out: research plans and proposals -- The range of research methods -- Reviewing the literature -- Secondary data: sources and analysis -- Observation -- Qualitative methods -- Questionnaire surveys -- Sampling -- Survey analysis -- Statistical analysis -- Preparing a research report.
Written for HND and undergraduate students, this text offers a practical guide to the methodology and techniques of conducting research specifically in leisure and tourism fields.