TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management concepts and cases: a competitive advantage approach 
SN  - 9780132664233
AV  - HD 30.28 DAV
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Strategic planning
KW  - Strategic planning - case studies
N1  - Previously published under title: Strategic management
ER  -