Tapp, Alan. <br/><br/>
Principles of direct and database marketing / 

 - 3rd ed. 
 - Harlow, England :  Financial Times/Prentice Hall,   c2005. 
 - vii, 489 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0273683551 9780273683551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.<br/>Marketing direct.<br/>Marketing.<br/>Marketing management.
<br/><br/><label>LC Class. No.: </label>HF 5415.126  / TAP