TY  - BOOK
AU  - Tapp,Alan
TI  - Principles of direct and database marketing
SN  - 0273683551
AV  - HF 5415.126 TAP
PY  - 2005///
CY  - Harlow, England
PB  - Financial Times/Prentice Hall
KW  - Marketing - management
KW  - Marketing direct
KW  - Marketing
KW  - Marketing management
N1  - Includes index
ER  -