@book{696,
	author = {Ahmed, Pervaiz K. and Rafiq, Mohammed.},
	title = {Internal marketing :},
	publisher = {Butterworth-Heinemann,},
	year = {c2002.},
	series = {The Chartered Institute of Marketing/Butterworth-Heinemann marketing series},
	address = {Oxford (UK) ;},
	note = {Includes index.}
}