Ahmed, Pervaiz K. <br/><br/>
Internal marketing :  tools and concepts for customer-focused management / 

 - Oxford (UK) ;  Woburn (MA) :  Butterworth-Heinemann,  c2002. 
 - x, 299 pages :  Illustrations ; 
 - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series Marketing / Butterworth-Heinemann .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750648384 9780750648387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.<br/>Marketing.<br/>Organizational effectiveness.<br/>Relationship marketing.<br/>Customer relations.<br/>Organizational effectiveness -  case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.13   / AHM