00868cam a2200253Mi 4500 0 0 0 GIMPA GIMPA REF 2008-10-23 Purchase 0 HF 5415.13 AHM 54528 2022-01-12 2022-01-12 BK 696 696 0750648384 9780750648387 HF 5415.13 AHM Ahmed, Pervaiz K. Internal marketing : tools and concepts for customer-focused management / Oxford (UK) ; Woburn (MA) : Butterworth-Heinemann, c2002. x, 299 pages : Illustrations ; The Chartered Institute of Marketing/Butterworth-Heinemann marketing series Marketing / Butterworth-Heinemann Includes index. Marketing - management. Marketing. Organizational effectiveness. Relationship marketing. Customer relations. Organizational effectiveness - case studies. Rafiq, Mohammed. BK