Internal marketing
tools and concepts for customer-focused management
Ahmed, Pervaiz K.
creator
Rafiq, Mohammed.
text
Oxford (UK)
Woburn (MA)
Butterworth-Heinemann
c2002
monographic
x, 299 pages : Illustrations ;
Includes index.
Marketing - management
Marketing
Organizational effectiveness
Relationship marketing
Customer relations
Organizational effectiveness - case studies
HF 5415.13 AHM
Marketing / Butterworth-Heinemann
0750648384
9780750648387