TY  - BOOK
AU  - Ahmed,Pervaiz K.
AU  - Rafiq,Mohammed
TI  - Internal marketing: tools and concepts for customer-focused management 
T2  - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
SN  - 0750648384
AV  - HF 5415.13  AHM
PY  - 2002///
CY  - Oxford (UK), Woburn (MA)
PB  - Butterworth-Heinemann
KW  - Marketing - management
KW  - Marketing
KW  - Organizational effectiveness
KW  - Relationship marketing
KW  - Customer relations
KW  - Organizational effectiveness -  case studies
N1  - Includes index
ER  -