Keeping customers / - Boston, MA : Harvard Business School Press, c1993. - xx, 384 pages : Illustrations ; - The Harvard Business Review Book Series, .

Articles originally published in the Harvard business review, 1968-1992.

Includes index. Companion volume to: Seeking customers.

0875843336 (acidfree paper) :


Customer services - United States.
Consumer satisfaction - United States.

HF 5415.5 / KEE