Carpenter, Mason Andrew.

Strategic management : a dynamic perspective : concepts and cases / - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxii, 861 pages : Color illustrations ;

Includes index.

Introducing strategic management -- Leading strategically through effective vision and mission -- Examining the internal environment : resources, capabilities, and activities -- Exploring the external environment : macro and industry dynamics -- Creating business strategies -- Crafting business strategy for dynamic contexts -- Developing corporate strategy -- Looking at international strategies -- Understanding alliances and cooperative strategies -- Studying mergers and acquisitions -- Organizational structure, systems, and processes -- Considering new ventures and corporate renewal -- Corporate governance in the twenty-first century -- Case studies : pulling it all together.

9780132341387 0132341387


Strategic planning.
Industrial management.

HD 30.28 / CAR