Cooper, Donald R. creator Schindler, Pamela S. text New York McGraw-Hill c2014 12th ed., international edition. monographic xxvi, 692 pages : Illustrations (some color) ; This text reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor. Part 1: Introduction To Business Research -- Part 2: The Design Of Business Research -- Part 3: The Sources And Collection Of Data -- Part 4: Analysis And Presentation Of Data. Includes index. Industrial management – research - methodology Business and Management Business - research Business - methodology HD 30.4 COO 9781259070952 1259070956