TY  - BOOK
AU  - Cooper,Donald R.
AU  - Schindler,Pamela S.
TI  - Business research methods
T2  - The McGraw-Hill /Irwin Series in operations and decision sciences,
SN  - 9781259070952
AV  - HD 30.4  COO
PY  - 2014///
CY  - New York
PB  - McGraw-Hill
KW  - Industrial management – research - methodology
KW  - Business and Management
KW  - Business - research
KW  - Business - methodology.
N1  - Includes index; Part 1: Introduction To Business Research -- Part 2: The Design Of Business Research -- Part 3: The Sources And Collection Of Data -- Part 4: Analysis And Presentation Of Data
N2  - This text reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor
ER  -