01605cam a2200265Ia 4500952010500000999001300105020001800118020001500136050001800151100002200169245003200191250003700223260003700260300005300297490007100350500002000421505018100441520054100622650005401163650002901217650002501246650003601271700002501307942000701332  001040aGIMPAbGIMPAcREFd2017-11-08ePurchasel0oHD 30.4  COOp67092r2022-02-15w2022-02-15yBK  c764d764  a9781259070952  a1259070956 4aHD 30.4 bCOO1 aCooper, Donald R.10aBusiness research methods /  a12th ed., international edition.  aNew York :bMcGraw-Hill,cc2014.  axxvi, 692 pages :bIllustrations (some color)  ;  aThe McGraw-Hill /Irwin Series in operations and decision sciences,  aIncludes index.0 aPart 1: Introduction To Business Research -- Part 2: The Design Of Business Research -- Part 3: The Sources And Collection Of Data -- Part 4: Analysis And Presentation Of Data.  aThis text reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor. 0aIndustrial management – research - methodology. 7aBusiness and Management. 7aBusiness - research. 7aBusiness - methodology.        1 aSchindler, Pamela S.  cBK