Saunders, M. N. K. <br/><br/>
Research methods for business students / 

 - 7th ed. 
 - Harlow, England :  Pearson,   2016. 
 - xxvi, 740 pages :  Illustrations ; 
<br/><br/> Revised edition of Research methods for business students, 2012. 
<br/><br/>Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index. 
<br/><br/><label>ISBN: </label>9781292016627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business - research.<br/>Business – research - data processing.
<br/><br/><label>LC Class. No.: </label>HD 30.4  / SAU