01313cam a22001818i 4500020001800000050001700018100002300035245004500058250001200103260004000115300003900155500006900194505075600263650002501019650004501044700001901089700002301108  a978129201662700aHD 30.4bSAU1 aSaunders, M. N. K.10aResearch methods for business students /  a7th ed.  aHarlow, England :bPearson, c2016.  axxvi, 740 pages :bIllustrations ;  aRevised edition of Research methods for business students, 2012.0 aPreface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index. 0aBusiness - research. 0aBusiness – research - data processing.1 aLewis, Philip.1 aThornhill, Adrian.