Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 

 - 7th ed. 
 - New York :  McGraw-Hill Education,  c 2018. 
 - xxviii, 514 pages :  Illustrations; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781260083521 1260083527 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - marketing.<br/>Customer services -  marketing.
<br/><br/><label>LC Class. No.: </label>HD 9980.5  / ZEI