TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781260083521
AV  - HD 9980.5 ZEI
PY  - 2018///
CY  - New York
PB  - McGraw-Hill Education
KW  - Service industries - marketing
KW  - Customer services -  marketing
N1  - Includes index
ER  -