Blakeman, Robyn, <br/><br/>
Integrated marketing communication :  creative strategy from idea to implementation / 

 - 3rd ed. 
 - Lanham :  Rowman & Littfield,   c2018. 
 - viii, 359 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781538101049 (cloth : alk. paper) 9781538101056 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / BLA