Integrated marketing communication
creative strategy from idea to implementation
Blakeman, Robyn
creator
text
Lanham
Rowman & Littfield
c2018
3rd ed.
monographic
viii, 359 pages : Illustrations ;
Includes index.
Communication in marketing
HF 5415.123 BLA
9781538101049 (cloth : alk. paper)
9781538101056 (pbk. : alk. paper)