TY  - BOOK
AU  - Blakeman,Robyn
TI  - Integrated marketing communication: creative strategy from idea to implementation 
SN  - 9781538101049 (cloth : alk. paper)
AV  - HF 5415.123 BLA
PY  - 2018///
CY  - Lanham
PB  - Rowman & Littfield, 
KW  - Communication in marketing
N1  - Includes index
ER  -