Strategic management : logic & action / - Hoboken, NJ : John Wiley & Sons, c2009. - xvi, 432 pages : Col. illustrations ;

Includes index.

Defining strategy -- Developing resources -- Serving customers -- Seeking opportunity -- Competing with rivals -- Specifying a business model -- Considering corporate strategy -- Thinking globally -- Acting responsibly -- Ensuring execution -- Managing knowledge -- Providing leadership -- Personal strategizing.

9780471017936 (pbk.) 0471017930 (pbk.)


Strategic planning.
Management.

HD 30.28 / STR