01183cam a22002054a 4500020003800000020003500038050001700073100001900090245002800109250001200137260003100149300004000180500014000220505044500360650006300805650002400868650002500892650003800917700002200955  a9780136089834 (pbk. : alk. paper)  a0136089836 (pbk. : alk. paper)00aHD 62.4bYIP1 aYip, George S.10aTotal global strategy /  a3rd ed.  aBoston :bPearson,cc2012.  axxiii, 295 pages :bIllustrations ;  aEarlier ed. published as: Total global strategy II : updated for the internet and service era /  George S. Yip. c2003.

Includes index.0 aUnderstanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis. 0aInternational business enterprises - management.           0aStrategic planning. 0aInternational trade. 0aInternational economic relations.1 aHult, G. Tomas M.