Yip, George S. creator Hult, G. Tomas M. text Boston Pearson c2012 3rd ed. monographic xxiii, 295 pages : Illustrations ; Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis. Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003. Includes index. International business enterprises - management Strategic planning International trade International economic relations HD 62.4 YIP 9780136089834 (pbk. : alk. paper) 0136089836 (pbk. : alk. paper)