TY  - BOOK
AU  - Yip,George S.
AU  - Hult,G.Tomas M.
TI  - Total global strategy
SN  - 9780136089834 (pbk. : alk. paper)
AV  - HD 62.4 YIP
PY  - 2012///
CY  - Boston
PB  - Pearson
KW  - International business enterprises - management.
KW  - Strategic planning
KW  - International trade
KW  - International economic relations
N1  - Earlier ed. published as: Total global strategy II : updated for the internet and service era /  George S. Yip. c2003.

Includes index; Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis
ER  -