01343cam a22002414a 4500952010400000999001300104020003800117020003500155050001700190100001900207245002800226250001200254260003100266300004000297500014000337505044500477650006300922650002400985650002501009650003801034700002201072942000701094  001040aGIMPAbGIMPAcREFd2013-07-10ePurchasel0oHD 62.4 YIPp59729r2022-05-04w2023-02-23yBK  c859d859  a9780136089834 (pbk. : alk. paper)  a0136089836 (pbk. : alk. paper)00aHD 62.4bYIP1 aYip, George S.10aTotal global strategy /  a3rd ed.  aBoston :bPearson,cc2012.  axxiii, 295 pages :bIllustrations ;  aEarlier ed. published as: Total global strategy II : updated for the internet and service era /  George S. Yip. c2003.

Includes index.0 aUnderstanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis. 0aInternational business enterprises - management.           0aStrategic planning. 0aInternational trade. 0aInternational economic relations.1 aHult, G. Tomas M.  cBK