Lee, Nancy  R. <br/><br/>
Social marketing :  influencing behaviors for good / 

 - 4th ed. 
 - Thousand Oaks, Calif. :  SAGE Publications,  c2011. 
 - xi, 502 pages:  Illustrations ; 
<br/><br/> Prev. ed. entered under: Kotler, Philip.<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781412981491 (pbk. : alk. paper) 1412981492 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Behavior modification.
<br/><br/><label>LC Class. No.: </label>HF 5414  / LEE