00571cam a22001694a 4500020003800000020003500038050001700073100001900090245005700109250001200166260005600178300003600234500006200270650002200332650002700354700002000381  a9781412981491 (pbk. : alk. paper)  a1412981492 (pbk. : alk. paper)00aHF 5414bLEE1 aLee, Nancy  R.10aSocial marketing :binfluencing behaviors for good /  a4th ed.  aThousand Oaks, Calif. :bSAGE Publications,cc2011.  axi, 502 pages:bIllustrations ;  aPrev. ed. entered under: Kotler, Philip.

Includes index. 0aSocial marketing. 0aBehavior modification.1 aKotler, Philip.