influencing behaviors for good Lee, Nancy R. creator Kotler, Philip. text Thousand Oaks, Calif SAGE Publications c2011 4th ed. monographic xi, 502 pages: Illustrations ; Prev. ed. entered under: Kotler, Philip. Includes index. Social marketing Behavior modification HF 5414 LEE 9781412981491 (pbk. : alk. paper) 1412981492 (pbk. : alk. paper)