01470cam a2200205 a 4500952010500000999001300105020001800118020001500136050001700151100002100168245003500189250001300224260003700237300004200274500002000316505088600336650001501222700002001237942000701257  001040aGIMPAbGIMPAcREFd2015-12-03ePurchasedl0oHF 5415 ARMp66386r2022-05-17w2023-02-23yBK  c885d885  a9780132744034  a013274403100aHF 5415bARM1 aGary, Armstrong.10aMarketing :ban introduction /  a11th ed.  aBoston :bPrentice Hall,cc2013.  axx, 506 pages :bCol. illustrations ;  aIncludes index.0 aMarketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics. 0aMarketing.1 aKotler, Philip.  cBK