Mullins, John W. <br/><br/>
Marketing management :  a strategic decision-making approach / 

 - 8th ed. 
 - New York :  McGraw-Hill,  c2013. 
 - xxi, 547 pages. :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780078028793 (pbk.) 0078028795 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / MUL