TY  - BOOK
AU  - Mullins,John W.
AU  - Walker,Orville C.
TI  - Marketing management: a strategic decision-making approach 
SN  - 9780078028793 (pbk.)
AV  - HF 5415.13 MUL
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing - management
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy1205/2011049516-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1205/2011049516-t.html
ER  -