@book{896,
	author = {Walker, Orville C. and Mullins, John W.},
	title = {Marketing strategy :},
	publisher = {McGraw-Hill Irwin,},
	year = {c2014.},
	address = {New York :},
	edition = {8th ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html}
}