Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 

 - 8th ed. 
 - New York :  McGraw-Hill Irwin,  c2014. 
 - xvi; 368 pages:  Illustrations; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780078028946 0078028949 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / WAL