00690cam a22001938a 4500020001800000020001500018050002000033100002300053245005600076250001200132260004300144300003600187500002000223650002800243700002100271856006800292856006800360856006800428  a9780078028946  a007802894900aHF 5415.13bWAL1 aWalker, Orville C.10aMarketing strategy :ba decision-focused approach /  a8th ed.  aNew York :bMcGraw-Hill Irwin,cc2014.  axvi; 368 pages:bIllustrations;  aIncludes index. 0aMarketing - management.1 aMullins, John W.42uhttp://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html41uhttp://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html42uhttp://www.loc.gov/catdir/enhancements/fy1510/2012041227-b.html