TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780078028946
AV  - HF 5415.13 WAL
PY  - 2014///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marketing - management
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy1510/2012041227-b.html
ER  -