@book{899,
	author = {Andreasen, Alan R., and Kotler, Philip.},
	title = {Strategic marketing for nonprofit organizations /},
	publisher = {Pearson/Prentice Hall,},
	year = {c2008.},
	address = {Upper Saddle River, NJ :},
	edition = {7th ed.},
	note = {Include references and indexes.}
}