Andreasen, Alan R.,
Strategic marketing for nonprofit organizations /
- 7th ed.
- Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.
- xxi, 643 Pages. : IIlustration ;
Include references and indexes.
9780131753723 (hardcover : alk. paper)
Nonprofit organizations
HF 5415 / PRI