Kerin, Roger A. <br/><br/>
Marketing / 

 - 11th ed. 
 - New York, NY :  McGraw-Hill/Irwin,  c2013. 
 - li, 745 pages :   Illustrations ; 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9780078028892 (acidfree paper) 0078028892 (acidfree paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / KER